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Adobe Reveals New Photoshop Branding

 

Adobe revealed the new Photoshop logo and tagline at the tech expo at Photoshop World last week in Las Vegas. This new logo is to be representative of the entire Photoshop family of products: Photoshop CS3, Photoshop CS3 Extended, Lightroom, and Elements. Adobe also revealed a sneak peek of Photoshop Express; an online version of Photoshop that offers basic correction tools right through the web. It certainly has its limitations when compared to the full version, but will certainly bring imaging technology to a larger number of people.

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Invert to Alpha

When working with vector - created art and the source art is unavailable, modifying the art to create a logo can be a pain, to say the least—particularly when it’s flattened and the background needs to be knocked out.  A careful combination of Invert (Command - I [PC: Ctrl - I]), Color Balance (Command - B [PC: Ctrl - B]), and layer Blending Options (Control-click [PC: Right-click] the layer name) can yield simple background knockouts of one- or two-color logos without making a mess.

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