There has been a surge of people trying to get that really gritty look that has been made famous by photographers like Dave Hill. Most want to be able to get the effect entirely in Photoshop. Here’s is the bottom line. You have shoot for this technique. Meaning the success of the the effect depends on how you set up your lights. Then you can use software like Lucis Art. Interestingly I was assisting on a shoot with Scott Kelby and he processed the images entirely using Lightroom and Photoshop and actually achieved a really good result. Now you can also use Camera Raw if you don’t have Lightroom. Scott breaks it all down on his blog here. (There is a cool photo of me with my mini.)
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Corey shows you how to recreate this rugged, weathered look using a couple of filters, blending modes, and layer masks.
Use a clipping group to place an image inside of a background of text, with another layer of text placed in front to create depth.
In this tutorial Corey shows you how to take an existing image and turn it into it’s own custom brush.
In this tutorial Corey creates a realistic-looking coin effect using the channels palette and the lighting effects filter.
If you’re trying to set type that looks typographically correct in Photoshop, there’s an old habit you’ll have to break, and that’s the curse of putting two spaces at the end of every sentence. This is a holdover from people who at one time used traditional typewriters, where adding two spaces was necessary, but in typesetting that’s a huge no-no. About 70% of the text I copy-and-paste from text files that people give me has two spaces, but I use this Photoshop tip to fix the problem in just seconds. First, go under the Edit menu and choose Find and Replace Text. In the Find field, press the Spacebar twice (entering two spaces), then in Change To, press the Spacebar just once. Click Change All, and every time Photoshop finds two spaces at the end of a sentence, it will replace it with just one, making you typographically correct.