There has been a surge of people trying to get that really gritty look that has been made famous by photographers like Dave Hill. Most want to be able to get the effect entirely in Photoshop. Here’s is the bottom line. You have shoot for this technique. Meaning the success of the the effect depends on how you set up your lights. Then you can use software like Lucis Art. Interestingly I was assisting on a shoot with Scott Kelby and he processed the images entirely using Lightroom and Photoshop and actually achieved a really good result. Now you can also use Camera Raw if you don’t have Lightroom. Scott breaks it all down on his blog here. (There is a cool photo of me with my mini.)
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