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Here’s a cool tip for when you’re creating JPEG images. This tip doesn’t work for all images, but can really come in handy for others. The tip is this: Because of the way JPEG compression works, if you can slightly blur your image, the file size will be smaller. You could just add a Gaussian Blur, or you could blur the image directly from the Save for Web dialog by entering a number in the Blur field. However, you’re usually better off putting a selection around the important areas of your image, then inverting the selection (by choosing Inverse from the Select menu) and blurring just the background. That way, the important parts stay sharp, and the noncritical areas become more compressed.
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Do you have a whole folder of images that you’re going to convert to Web graphics? If the images are somewhat similar, don’t do them one at a time—automate the process using actions. Start by opening one image from the folder. Go to the Actions palette (under the Window menu) and click on the Create New Action button. Give this action a name (something like Optimize as JPEGs) then go about the business of optimizing this one graphic into a JPEG for the Web. When you’re done optimizing it, click the Stop button at the bottom of the Actions palette.